Blake Ford

Blake Ford

Sales 757-569-9756 | 1011 Armory Drive, Franklin, VA 23851

2024 Ford F-150 

by Blake Ford

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Overview

The F-150 is likely to hold its rank as America’s best-selling light-duty pickup while remaining the most popular vehicle in the Ford lineup. Like its predecessors, the 2024 F-150 offers powerful engines (remarkably fuel efficient for full-sized pickups), diverse body styles, and loads of creature comforts and driver assistance technology. The new F-150 multitasks effectively as a workhorse, family vehicle, and ticket to weekend adventures.

Who’s It For?

The 2024 F-150 targets a wide variety of drivers. The market includes tradesmen and rugged outdoorsy types; soccer moms focused on safety features and ample interior space; as well as executives who expect comfort, performance, and visible reminders that they enjoy a life outside the boardroom. The F-150 similarly accommodates diverse budgets, depending on how the buyer cherry-picks from mind-boggling configuration choices. This pickup comes in 10 trims (the XL, STX, XLT, Lariat, King Ranch, Platinum, Platinum Plus, Tremor, Raptor, and Raptor R); six engines (all with 10-speed automatic transmission); three cab styles (regular, SuperCab and SuperCrew), three bed lengths (dependent on the cab style); and the choice of rear-wheel or four-wheel-drive.

Quick Specs

  • Engine options – Twin-turbocharged 2.7L V-6; twin-turbo 3.5L V-6; 5L V-8; turbocharged 3.5L V-6 specially designed for the Raptor; supercharged 5.2L V-8 for the Raptor R; and a hybrid with a turbocharged 3.5L V-6 and an electric motor
  • Horsepower and torque – 325 HP and 400 lb.-ft of torque for the smaller V-6; 400 HP and 500 lb-ft for the bigger V-6; 400 HP and 410 lb.-ft for the V-8; 450 HP and 510 lb.-ft for the Raptor; 700 HP and 640 lb.-ft for the Raptor-R; and 430 Hp and 570 lb.-ft for the hybrid.
  • MPG – 26 mpg on the highway and 25 mpg for the hybrid; 26/20 for the smaller V-6, with RWD
  • Maximum towing capacity – 13,500 pounds 
  • Maximum payload – 2,445 pounds
  • MSRP – Starting at 36,570*

What’s New for 2024?

For 2024, Ford gave the F-150 its first overhaul in three years. At first glance, the changes are mostly cosmetic, with more refined exterior features. The lower-priced trims, for example, now have front grilles extending for the full vehicle width and wrapping around the headlights in a manner reminiscent of the 1970s. That nostalgic touch notwithstanding, the new F-150 has decidedly 21st-century technology, with the previously optional 12-inch infotainment display now standard. Some entirely new tech features include the Pro-Access Tailgate (a tripartite gate with a side-opening segment allowing easy access to the bed, even with a trailer attached), Blue Cruise hands-free driving (with a monthly or annual subscription), and an anti-theft tracking system. In addition, Ford scrapped the diesel engine and replaced the former base V-6 gas engine with the turbocharged 2.7L V-6 (previously an option).

Real World Performance

For a full-sized pickup, the 2024 F-150 is surprisingly nimble, in both highway and downtown traffic conditions, with quick steering, seamless shifting, and powerful braking. As one might expect from a muscular engine, acceleration is impressive: zero to 60 mph in 5.3 seconds for the Tremor. Different driving modes allow effortless adjustment to varying road conditions, from regular to tow/haul, off-road, and rock-crawl conditions. The two off-roading Raptors can handle the road less traveled in relative comfort, thanks to the rebound valves in Fox shock absorbers.

Key Features 

Interior Comfort and Technology

  • Head-Up Display
  • 5G LTE Wi-Fi Hotspot Connectivity (up to 10 devices)
  • 12-inch Capacitive Touchscreen with Swipe Capability
  • 12-inch Productivity Screen
  • SYNC® 4 with Enhanced Voice Recognition
  • B&O® Sound System by Bang & Olufsen with HD Radio (8 speakers including subwoofer)
  • Heated and Ventilated Leather Front Bucket Seats
  • Leather-Wrapped Heated Steering Wheel

Safety and Driver Assistance

  • Ford BlueCruise Hands-Free Highway Driving
  • Pro Trailer Hitch Assist
  • Pro Trailer Backup Assist
  • Ford Co-Pilot360™ 2.0
  • 360-Degree Camera
  • Adaptive Cruise Control
  • LED Projector with Dynamic Bending Headlamps with LED Taillamps

Alternative Options

If you love the F-150 but need to maximize capability, consider the Ford F-250. Drivers who want more interior space should explore the 2024 Ford Expedition. Not sure which model will be best for you? Contact the Blake Ford team! Our talented sales professionals can guide you through the entire process. 

*Current Manufacturer Suggested Retail Price (MSRP) for base vehicle. Excludes destination/delivery fee plus government fees and taxes, any finance charges, any dealer processing charge, any electronic filing charge, and any emission testing charge. Optional equipment not included. Starting A, Z and X Plan price is for qualified, eligible customers and excludes document fee, destination/delivery charge, taxes, title and registration. Not all vehicles qualify for A, Z or X Plan. All Mustang Shelby GT350® and Shelby® GT350R prices exclude gas guzzler tax.

**Based on EPA estimates. Actual mileage will vary. Use for comparison purposes only.

Image Credit: Ford